Starting September 1, 2009, at 4 PM EST, the folks at Knob Creek (well, at Jim Beam) will present their first webcast. If you point your browser to knobcreek.com/webcast, you will be able to listen to the "whiskey professors" begin their foray into webcasting. Listeners can also participate, sort of, by submitting questions to be answer during a scheduled Q&A session. Submit your questions here.
Knob Creek gives us a vague idea of what to expect:
"After all, it's going to be a live broadcast. With Whiskey Professors. So anything could, and probably will, happen. All we can really tell you is that they plan on showing the world why Knob Creek is so special to so many of us, while also discussing when it will be back in full supply for all to enjoy. After that, anything is fair game. Questions from the viewers. A distillery tour. A special interview with a very special guest. And who knows what else. You'll just have to tune in and see for yourself. "
Call it a marketing ploy, but I think this webcast idea is a good one. For those interested, it will provide some valuable bourbon information. Efforts to get people interested in American whiskey is always beneficial.